Beachfront Exhibition Layout and Photos, 2004, by James Hough

For my MFA thesis show at UNLV, I created a lifestyle brand called Beachfront. It was all about optimism and toothpaste packaging design. There were 5 sub-brands: Beachfront Fire, Bold, Classic, Sensitive, and Gold. I created this plan for the gallery layout of the exhibition. I am including a photo of the installation of these wall pieces and of the Judd-inspired upper gallery.

Beachfront wall installation, 2004, by Jim Public, aka James Hough Beachfront floor installation, 2004, by Jim Public, aka James Hough James Hough, Beachfront exhibition plan, 2004