For my MFA thesis show at UNLV, I created a lifestyle brand called Beachfront. It was all about optimism and toothpaste packaging design. There were 5 sub-brands: Beachfront Fire, Bold, Classic, Sensitive, and Gold. I created this plan for the gallery layout of the exhibition. I am including a photo of the installation of these wall pieces and of the Judd-inspired upper gallery.
Koby Teith was a brand I created during the time that my friends and I were writing country songs as Ripper Jordan. We liked Toby Keith’s bravado and intelligence as a songwriter, so I paid homage to him by creating a logo that I think looks like it would be dandy on a steak sauce bottle.
As for the artwork, the logo served as an armature around which to pile up mounds of oil paint. Methinks the tedium of masking and airbrushing was getting to me!